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When the need is to address complex issues
and communicate effectively in the Indian scenario, already rife with inherent
contradictions and complexities, you require a public relations firm with
knowledge & practical expertise that is firmly rooted in the multi-layered
Indian reality...
Synergy Public Relations is a preferred
consultancy because:
 Creativity within
the disciplines of time, budget and practicality.
Focused approach underlining
the ability to plan, manage and execute within exacting time frames.
A seamless execution
network across India.
Strong belief in the
values of good PR ethics.
The range of services offered by Synergy PR includes:
Media Relations
Marketing Communications
Financial Communications
Conference
Employee Communications
A Media relation is one of the primary techniques
through which public relations objectives can be achieved. It is the end-result
of a well-conceived communication plan that runs through the entire organization.
Media relations involve basically two primary responsibilities for the
media consultant - first, to initiate media coverage and second, to supply
information on demand to the media.
Media relations includes:
Recognizing news,
drafting and distributing press releases, photographs and other feature
material. This is not easy as most people within an organization may not
recognize the newsworthiness of their work or, on the other hand, may
think that is of great interest to them are of equal interest to others.
Evaluating the newsworthiness
of a press release, also evaluating the most appropriate media for it.
Arranging
interviews, suggesting programmes and story ideas, and providing background
information to journalists.
Good open lines of
communication in order to encourage flow of news from people in the organization.
Study and knowledge
of media that are appropriate to the organization to be able to spot opportunities
for media coverage.
A credible source
of information about the organization and its services by notifying appropriate
editors, journalists and other media persons.
Maintaining an up-to-date
library of information and photographs to be able to respond quickly and
accurately to media enquiries.
Tracking and understanding
the changes, which are taking, place in the media and adapting the techniques
accordingly.
The issue of preliminary,
interim and annual results and accounts.
Press monitoring,
compiling press cutting books, press surveys, translations.
Public Relations plays a crucial role in
assisting the marketing function of a company by providing invaluable
inputs at all stages of the product or brand lifecycle.
Synergy Public Relations offer marketing communications advice on market
research, branding and positioning, packaging, market education, dealer
relations, sales promotions and sponsorships and test marketing. Our strengths
lie specifically in the area of brand management - having successfully
launched and advised many brands and products in India.
This important aspect of public relations
involves communication with shareholders, financial institutions, investment
analysts and the financial media in order to assist an organization in
achieving its commercial aims. Synergy Public Relations offers advice
in the area of ongoing investor relations, which includes communication
of results and financial news, annual reports and shareholder communication
as well as media relations for public issues. We do not, however, offer
financial PR services in the primary market for organizations that are
not our retainer clients.
A company's visual identity can have a tremendous impact on its image.
A well-conceived and consistent corporate identity is critical to achieving
the desired perception for a company and its products or services. Synergy
PR offers specialised advice on various aspects of corporate identity
including identity structures, design audit, design brief, design process,
corporate identity manual and implementation and have experience in co-ordinating
corporate identity exercises for a variety of clients.
Employee communications is the process through which organizations share
information, build commitment and manage change. Synergy Public Relations
assists the human resource function of an organization to ensure that
communication with employees is planned and correctly managed to achieve
enhanced motivation and performance.
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